Writing
When making things gets cheap, judgment is the work
Posts on product strategy, design systems and designing inside the codebase. Each one comes out of a project I worked on, including the one that did not work.

12 min read
The designer’s new medium is not Figma. It’s the product.
Figma is a representation of the product, and designing in the real one changed what I notice, what I can fix, and where my limits actually are.
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3 min read
I don't hand off designs anymore. I ship PRs
A year ago I couldn't open a terminal. Today I design inside production codebases, and the fence I thought stood between design and code turned out to be about tools, not about careers.
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9 min read
What I'd do differently today as a product designer
Two designers, an open brief, and a question we answered far too late. We asked how the product should work. We never asked whether it should be built at all.
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3 min read
I wasn’t afraid of AI. I was afraid it would erase the career I’d spent years building
Every feed said design was dead. The fear went away when I stopped asking whether AI could design and started asking how it could help me design better.
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